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Simply Shenandoah

Shenandoah Valley, Virginia

The vision for this all‑encompassing wellness and nature resort centers on a transformational experience for both guests and the surrounding natural environment. The design concept and master plan disperses program elements across a 550‑acre campus, with each building’s site and orientation informed by the existing trees and topographical formations. This approach ensures minimal disruption of the landscape while capturing optimal views and solar angles.

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The campus is also organized to allow buildings to share resources and conserve energy through on‑site infrastructure such as recycling and geothermal loops. It is 100% renewable with an innovative solar micro‑grid design, and fossil fuel free by making choices like an all‑electric kitchen. A deliberate strategy to source local materials, hire local tradeworkers and serve farm‑to‑table meals further ensures that the project contributes to the economic well‑being of the surrounding community. Ultimately the client hopes the project will foster new business growth and attract entrepreneurs, elevating the region as a leader in transformational wellness and green technology.

With the exception of the arrival and parking areas, the campus is free of cars and grounded in the experience of nature. The Welcome Center entrance creates a deliberate threshold and immersion into the resort, opening onto a high bridge across a natural ravine. Here guests proceed through the forest canopy before emerging into the central core of the campus and its network of walking trails and outdoor gathering spaces. This network links the 122 guest rooms to proposed spaces for art, fitness, yoga, nutrition, spa and aquatics therapy, and other wellness pursuits, allowing guests to tailor the experience to meet their needs. The architectural approach throughout the campus is informed by the local design vernacular, including stacked stone walls and metal roofs, while large areas of glazing frame views of the campus, forest and mountains and foster engagement with this dramatic natural landscape.

Our client’s vision for Simply Shenandoah—to create a retreat where people can deliberately disengage and find healing through deep connections with nature—is extremely exciting. Here, the restorative power of nature drives every aspect of the design. An emphasis on renewable energy, sustainable systems and high‑performing buildings likewise ensures that the project honors and protects this special landscape. Kevin M. Kudo‑King, AIA, LEED AP
Design Principal

Maxon Studio

Carnation, Washington

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Seattle, Washington