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Photo: Rafael Soldi
Photo: Rafael Soldi

Knack Collective

Seattle, Washington

Knack Collective

Seattle, Washington

  • Design Principal

    Kirsten R. Murray

Knack Collective is an unconventional, collaborative marketing agency seeking to disrupt the traditional divide between creative agency and strategic consultancy. For the design of their headquarters and coworking space in Seattle’s Belltown neighborhood, Knack sought to build on their core values of inclusivity, transparency, agility and impactful design. Throughout the 10,000-square-foot space, a bold color palette and a range of individual and collaborative workspaces creates opportunities for Knack’s community members to focus and engage at turns throughout the work day.

Located in a 1919 building that was originally an automotive shop before becoming law offices and, eventually, the Mexican Consulate, the design of Knack’s shared workspace draws on this layered history. Bright tones of blue, pink and yellow uplift the sensibility of the space, reflecting Knack’s vibrant, optimistic vision. Juxtaposed against the grit and patina of the heavy timber, concrete and brick structure, the high-impact space reflects Knack’s collaborative brand. The space includes offices for Knack Collective, Knack’s shared co-workspace, private leasable workspaces, and event and demonstration lounge space that includes a product showroom in collaboration with Portland-based Fully.

For Knack Collective, we wanted to reflect on the layered history of the building, as well as the unique mission and vision that Knack brings today. Our hope is that the new space will be full of stories, both past and present. Kirsten R. Murray, FAIA, Design Principal

Team